EGT Consulting Summary

Scotland seems a logical place to start a new business. Start up procedures are fairly low, there is little corruption and the overall business climate is good. There is also the necessary infrastructure in place for shipping of vehicles to and within Scotland. With ports surrounding the country, shipping vehicles from any direction would be possible. Scotland has a per capita GDP of $41,189 and poverty has declined in the past 10 years. The population of Scotland is 5.2 million. The terrain is fairly mountainous and the climate is quite cool. The most common form of travel is by car. Combining these factors, it seems the scooter would not be very successful due to multiple factors including the weather and terrain. The limousine may not be successful as the population of Scotland is fairly low compared to other countries. The car, being the most common for of travel in Scotland, would likely be the most successful vehicle in this new market.